Google cuts out print ads

After shutting down six of its projects and letting go some of its employees, Google is now Turning the page on Print Ads. "In the last few months, we've been taking a long, hard look at all the things we are doing to ensure we are investing our resources in the projects that will have the biggest impact for our users and partners. While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted".

Google print ads started in November 2006 and allowed advertisers to be featured in more than 800 U.S. newspapers. It seemed to be a smart move from the world largest text-ad broker as it opened the door to an offline market which wasn't as different as its usual online activities. But two years after, it seems that the strategy wasn't paying off as Google will stop offering Print Ads on February 28 with already booked ads running through March 31. "[...] as we grow, it is important that we focus on products that can benefit the most people and solve the most important problems. By moving resources away from projects that aren't having the impact we want, we can refocus our efforts on those that will delight millions of users."

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