So you are building an online shop, and you'd like your visitors to find the ordering process as enjoyable as possible. Smashing Magazine is helping you getting inspired in their latest article showcasing 45 creative online-shops. "Being creative doesn't necessarily mean that the designs are successful as well since unconventional approaches often increase the time users need to climb the learning curve and figure out how they can achieve their goals. Still, how can you present your products in a distinctive way and how to design a truly unique online-store? Let’s find out.".